penguin · on the way
Your phone is the pager.
Bitreaq is Arabic for penguin — say it fast and it sounds like بالطريق: on the way. Tap at checkout, grab a seat, watch your drink being made, and get pinged the moment it’s ready. No app. No buzzer. No hovering at the counter.
On the way, Sara
DemoLatte
- Grinding the beans
- Pulling your shot
- Steaming the milk
- Pouring
- Ready
Pagers cost hundreds. Shouting costs trust.
Zero hardware
Nothing to buy, charge, sanitize, lose, or chase down. The customer brings the pager in their pocket.
The wait becomes the show
Grinding, bloom, first pour, drawdown — the customer watches the craft instead of staring at a number. The wait reads as care, not delay.
Every wait, measured
A pager buzzes and a shout fades — nothing is recorded. Here every order keeps its timeline: time to ready, time to pickup, peak-hour creep.
Pricing
Free for your first year.
Register your shop and run everything — the pager, the journey, reports, loyalty — free for a full year. After that it’s a simple yearly subscription: $99/year, no per-order fees, no hardware, cancel anytime. Less than one lost pager.
Register your shop- Unlimited orders, unlimited baristas on the board
- Wait-time reports: by hour, by drink, by day — plus uncollected orders
- Peaceful loyalty: stamps accrue passively, no sign-up walls for your customers
- Your shop’s name on every order page
How a shift runs
Ring it up
Start the order on the board — the customer scans a QR tied to their drink and walks away.
Make the drink
One tap per step as you work. Their page follows along live — the penguin waddles a stage closer with every tap.
Mark it ready
Their phone chimes, buzzes, and turns beak-orange. No shouting over the grinder, no drinks dying on the pass.